Improving sales and customizing the marketing are the goals that implementing customer segmentation strategies for Shopify store operations can achieve, and this is one of the best ways you can take. If you segment your customers according to their behavior, location, or purchase history, the level of personalization can be achieved, and campaigns that are very spot-on will be formulated, which will reach the target customers directly and fastest.

The blog introduces different types of customer segmentation strategies and highlights the many options online store owners have when using the Shopify admin panel, with examples and tips.

Why Customer Segmentation Matters

Customer segmentation allows you to categorize your customers based on their behaviors, demographics, and purchasing habits. This is incredibly useful for:

• Email marketing campaigns
• Promotional offers and discounts
• Geo-targeted marketing
• Creating lookalike audiences for Meta ads
• Understanding customer behavior

Instead of sending one-size-fits-all messages, you can deliver the right message to the right audience.

How to Access Customer Segments in Shopify

1. Log in to your Shopify admin panel.
2. Navigate to Customers > Segments.
3. Here, you’ll find default segments like:

                Customers who have purchased at least once

                Email subscribers

                Abandoned cart users

                Customers who purchased more than once

                Inactive customers

These ready-made segments provide quick insights into your customer base.

Creating Custom Customer Segments

You’re not limited to Shopify’s default segments—you can create your own using templates and queries. Here’s how to create a location-based customer segment, such as customers in Dubai:

• Click on Create Segment.
• Select a template—in this case, “Customers in a specific state or province.”
• Replace the country code and region:

 Country Code: AE (United Arab Emirates)

 State Code: DU (Dubai)

• Name your segment (e.g., “Dubai Customers”) and click Save.

Once saved, you’ll be able to see what percentage of your customers are from this location.

Using Customer Segments for Targeted Actions

Once a segment is created, Shopify enables you to take several actions:

1. Export to CSV or Excel

Easily export customer data for offline use or third-party tools.

2. Send Targeted Emails

With Shopify Email, you can send newsletters and promotional messages to specific segments. Make sure to set up your Shopify Email app first.

3. Create Exclusive Discounts

Offer special promotions like free shipping, only for a certain segment. For example:

• Create a discount code (e.g., shipping2025)
• Apply it exclusively to the “Dubai Customers” segment

Only customers within that segment will be able to redeem the code, encouraging loyalty and increasing conversion.

More Ideas for Customer Segmentation

Here are a few more Shopify customer segmentation strategies you can try:

• High-value customers: Segment users who have spent over a certain amount.
• Recent purchasers: Target customers who purchased within the last 30 days.
• Product-based segments: Group customers based on specific products purchased.
• Cart abandoners: Send reminders or discounts to users who abandoned their cart.
• Email subscribers vs. non-subscribers: Create campaigns to re-engage or upsell.

You can explore Shopify’s segmentation templates or write custom queries depending on your goals.

Final Thoughts

Effective customer segmentation strategies for Shopify store owners can make a huge difference in marketing performance. Whether it’s sending a targeted newsletter or offering location-specific discounts, segmentation allows you to connect with your customers in a meaningful way.

Take advantage of Shopify’s powerful tools to create, manage, and utilize segments, boosting your ROI and building stronger customer relationships in the process

Looking for professional help with setting up or growing your Shopify store? Experts in Shopify, a leading eCommerce website development company in Dubai, specializing in Shopify solutions. Whether you’re launching a new store, optimizing an existing one, or implementing advanced customer segmentation strategies, our team is here to help.

• call: (+971) 055 494 3599, (+971) 050 708 0116
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