Top Tactics 2021
Maybe now you have finally launched your online store developed using the best e-commerce platform– Shopify. You did everything in the checklist for the successful launch of your online store, but you have no idea why there is no traffic to your online store? Maybe your online store has seen steady growth in terms of traffic for the past few months, only now you are seeing no traffic and sales. Or maybe you are just curious to learn different tactics to drive and sales to your e-commerce store. An E-commerce website development company in Dubai, suggests some top tactics to drive traffic to your e-commerce website.
Generating more traffic is vital for the growth and success of your online store. You need to optimize your website to attract more visitors so that they will be converted to your customers. If you are trying to get your 1st customer or 1000th customer, the process is all the same.
So here we are going to discuss some effective techniques that can be implemented to drive more traffic to your online store.
#1. Paid Social Media Ad Campaigns
To increase the traffic and sales, you need to showcase the products of your online store in front of your targeted audience. What is the easy way to address a large group of targeted audiences??? No doubt it is through social media. Paid social media ads are really effective when targeting particular people who are most likely to buy your products.
Here some of the best platforms you should consider for ad campaigns.
Facebook Ads
As of 2020, Facebook has 2.6 billion active users and is the largest social media platform in the world. FB is one of the less costly ad platforms that is filled with opportunities to drive traffic to your online store. It helps you to target users based on their interests, behavior, location, and many more. Facebook also helps optimize ad delivery to those who are only most likely to convert as your customers.
Utilizing Facebook Dynamic Ads, you can even serve clients who have recently visited your online store automatically created advertisements including the items they’ve effectively taken a gander at or added to their carts confirms the leading company for Facebook advertising Dubai.
Instagram Ads
Instagram is also an incredibly popular platform with more than 1 billion active users worldwide. With creative video and images on your Instagram account, you can build more followers. Prominent agency for online advertising Dubai suggests that if you already have a faithful army of followers, you can really use Instagram’s full potential by using the advertising platform.
You require an Instagram business account to run ads. You can create ads as photos, videos, carousels, collections, and stories.
Pinterest Ads
In a recent study, it is being said that 72% of active users on Pinterest use it to find new brands and services. Also, 90% of people who use Pinterest get an idea about the product they are going to buy.
On Pinterest, you can make use of promoted pins which is a paid advertising method that will promote your pin to the top position in user’s search results. It will help to gain the attention of your potential customers.
Google Ads
Google Ads offers a unique platform to advertise your products directly to those who search for them, unlike other social media platforms. It gives you the opportunity to showcase your products via ads in Google and YouTube. PPC offers three ways to put your ads: search ads, Google Display Network, and YouTube ads.
The Google ads work like auctions. You will have a chosen keyword and you will bid on it and it will determine your position with respect to others. But Google ads are a little bit complex and might be difficult for beginners. If not tread carefully you will end up advertising your ads to the wrong audience and will lose the money you spend advises the experts of the best company for Google ads- PPC management Dubai.
#2 Social Media Engagement
Social media engagement is more than just sharing something on Facebook, Twitter, and so on, to your online store in the expectation it builds site traffic. Social engagement is tied in with promoting discussions with the correct individuals, reacting mindfully, and driving excitement.
Get Friends and Family to share
At the point when you launch your business, going to loved ones to get support is an extraordinary strategy to create introductory traffic or even your first sale. Individuals don’t start businesses too as often as possible, so it’ll presumably be very novel inside your friend network and family to see you start your own online store. Hopefully, they’ll share news about your brand and business.
Proactively Engage on Twitter
You don’t have to begin selling items before you draw in with individuals on Twitter. There is plenty of approaches to get on somebody’s radar as a cool new store.
You can discover individuals with a comparable or special interest in your field. You can make use of Twitter Advanced Search to look for keywords related to your business in people’s bios or tweets. Whenever you’ve discovered a crowd of people, search for opportunities to help individuals or increase the value of their discussions avoiding the sales pitch talks.
Contests and Giveaways
Contests and giveaways are an incredible method to get more followers on Instagram, increment social media engagement, and direct people to your site. At the point when you run a challenge or giveaway, 94% of the time clients share the promotion following they register. Most of the time they also suggest their friends take part in it too.
Time-Sensitive Discounts
Offering time limited offers can be an incredibly compelling approach to get individuals to make a move, creating traffic and expanding deals. Putting a limit on your discounts is an incredible trigger.
If you already offer free shipping, every so often doing so can be a convincing motivator to drive traffic from online media.
#3 Influencer Marketing
Influencer Marketing is the way toward building associations with influencers to get your online store before new crowds. With influencer advertising, you can reach out to important influencers in your industry while utilizing the trust they’ve effectively framed with their crowds, creating reference traffic to your store.
Send Free Samples to Instagram Influencers
Instagram is perhaps the best advertising channel for an e-commerce store. 30% of Instagram clients have bought items they found on the platform. It’s likewise an extraordinary method to build consciousness of your brand and conceivably direct people to your online store.
Instagram influencers have high trustworthy followers. So making them feature your products could be an excellent way to drive traffic and increase sales. You can also tap the knowledge of the influencer to create the best content for the platform to attract customers.
Create Blog Post Featuring Influencers and their Advises
The main tactic here is to write a blog featuring any influencer related to your industry and their advice. Then reach back to them with the link to the blog and request them to share it with their audience. You can also publish the blog before the influencer.
Connect with Bloggers and Press
Connecting with bloggers is about more than making companions online. It’s an interaction to assist you with making better progress in your business. Regardless of whether you don’t have a ton of contacts online, you can in any case connect with individuals. The way to fruitful blogger effort is to offer worth and tell bloggers precisely how might this benefit them.
You don’t need to focus on the best bloggers. You have a superior possibility of getting highlighted by influencers with a more modest crowd since they’re not continually amassed with demands.
Here are some tips for blogger outreach:
- Guest posting on other blogs allows you to present your ideas in front of someone else’s audiences at the same time growing your own.
- Search out specialists in your industry and request that they contribute a thought, like a tip, or story, to your blog entry.
- Contact bloggers with pertinent followers and offer to send them your item free of charge in return for a genuine review.
- If you have interesting products that people want to write about, reach out to journalists and bloggers to cover your business
#4 Content Marketing
Content Marketing is tied in with making fascinating, useful, and drawing in content to naturally pull in clients to your online store. From videos and podcasts to guides and digital books, there are unlimited options for your business to stretch out into the universe of content and create traffic.
try not to restrict yourself to content that incorporates only your items. Consider all topics identified with your business that your clients would discover valuable.
Informative and Problem Solving Blogs
While there are sufficient options to reach out to audiences, if you need to pull in significant purchasers and create traffic back to your online store through publishing content to a blog, you should be intentional about your focused topic. Information providing and issue solving way is the best strategy for blogging.
Try not to go into contributing to a blog not well-equipped. Know your ideal crowd, have an essential plan for acquiring attention with that audience.
Podcasts
Podcasting is another option to target a specific audience. But podcasts are not optimized for gaining traffic. You can listen to a podcast anywhere and there is no call to action to click while you’re listening.
One option is to provide a link to your blog related to the podcast episode or to your online store with the description of the episode. Or you can publish a key summary or transcript of the podcast episode in your blog. Also, you can provide links to the sources of the information you provided in the podcast.
Educational and Entertainment Videos
YouTube is the 2nd largest search engine in the world and one of the best channels to generate traffic. So, how would you limit that large audience and get the correct eyes on your YouTube channel and back to your store? Here are some ideas for content for your business:
- Educational Tutorials: Teaching the audience new skills and showing them illustrations can gain their trust and also more followers.
- Inspirational Stories: Share inspirational stories relevant to your business. It can improve your brand’s image.
- Entertainment: Funny and celebration videos can be one of the best ways to get the attention of your audience.
#5 Search Engine Optimization
When clients look for your items, you need your store to be one of the top results that show up in the search results. Reports show that 75% of clicks go to the first three results on a search engine results page. That valued position is a critical element for producing maintained, qualified site traffic for your online store.
Search Engine Optimization, or SEO, is tweaking your site to expand its odds of positioning in the top results. SEO works when you put time and exertion into learning the guidelines that oversee search engines like Google and Bing and apply those principles to your website’s designing and content creation.
To know important steps in SEO to draw more audience to your Shopify store, visit: https://www.expertsinshopify.com/blog/shopify-seo/shopify-seo-how-to-optimize-your-shopify-store-to-rank-1.html
With these strategies, you should now have the option to create more site traffic for your online store. Don’t forget the fact that a good digital marketing technique is tied in with combining long-term and short-term strategies to work together.
Contact Us
We are one of the best digital marketing companies in Dubai especially for e-commerce businesses who can help you develop an online marketing strategy that helps create easy-to-find, engaging experiences that inspire action. Our services include Social Media Marketing and Search Engine Optimization.
If you are looking for quality service providers for digital marketing Dubai, call or WhatsApp us at +971 50 708 0116/ +971 55 494 3599.
