Black Friday and Cyber Monday (BFCM) are just around the corner, and it’s time to start preparing your Shopify store for the biggest sales event of the year. In the UAE, with its thriving secrets e-commerce market and high smartphone penetration, BFCM presents a unique opportunity to boost your sales.
In this blog post, we will share five essential steps to help you prepare your Shopify store for an incredible BFCM season. We will also discuss some of the hidden Shopify secrets that can help you maximize your sales.
Steps you need to take to prepare your Shopify store for BFCM 2024
Step 1: Optimize Your Store Speed
The first step in preparing your Shopify store for BFCM is to optimize its performance. Online consumers are impatient, and if your business takes too long to load, you risk losing potential clients. According to Google research, 53% of mobile users will quit a site that takes more than three seconds to load.
There are several things you may do to increase your store’s speed. First, compress the photos. Large photos might considerably slow down your store’s load time. Second, delete any superfluous applications. Some applications might clutter your store and make it sluggish. Third, employ a Content Delivery Network (CDN). A CDN can assist in speeding up your store’s loading time by caching material closer to your users.
Step 2: Start Setting Up Your Discounts and Offers Well in Advance
The second stage in getting your Shopify store ready for BFCM is to start putting up your discounts and offers well in advance. BFCM buyers are constantly looking for great bargains, so you’ll need to have competitive offers to attract their attention.
Shopify makes it simple to set up automatic discounts, buy one get one deals, and unique promotions like free delivery. Once your offers are put up, market them early on using social media channels such as Instagram and WhatsApp. This will assist in building expectations and interest in your shop.
Step 3: Optimize Your Store for Mobile Shopping
The next stage in preparing your Shopify store for BFCM is to optimize it for mobile shopping. The UAE has one of the highest smartphone usage rates in the world, thus your mobile experience must be excellent.
Use Shopify’s mobile preview capabilities to make sure your site looks great on smartphones and tablets. Make sure the navigation is clear, the product pages load quickly, and the checkout procedure is simple to understand. A flawless mobile experience may make or break your sales, especially among UAE clients, who have high expectations when it comes to online buying.
Step 4: Stock Up on Inventory and Manage It Efficiently
The fourth stage in preparing your Shopify store for BFCM is to stock up and manage inventory effectively. Running out of stock in the middle of a sale might result in lost sales and opportunities.
Shopify’s inventory management capabilities enable you to track stock levels and generate low stock alarms. Make sure you have adequate inventory to accommodate the rush in demand, and consider stocking up early to avoid supplier delays. Product bundling is also an effective technique to move inventory quickly and enhance average order value.
Step 5: Prepare Your Shopify Store for High Traffic
The final stage in preparing your Shopify store for BFCM is to optimize it for heavy traffic. Shopify’s platform is built to manage big levels of traffic, but you must guarantee that your hosting and checkout processes can keep up.
Allow Express Checkout alternatives like Shopify Pay and provide UAE-specific payment methods like cash on delivery and credit card payments in AED. These local payment methods can instill trust in your consumers. Remember to incorporate customer support options such as live chat during the transaction. Customers in the UAE anticipate prompt replies, particularly during high-stakes events such as BFCM.
Check out the full video for the five essential steps you need to take to prepare your Shopify store for BFCM 2024:
Conclusion
In conclusion, By following these five critical actions, your Shopify store will be prepared for BFCM 2024. However, if you want to ensure that your shop is completely optimized for the UAE market, you need to seek expert assistance. MAQ Computer Services LLC is a Shopify partner based in Dubai. We specialize in helping businesses like yours plan for Black Friday and Cyber Monday.
We have a team of experienced Shopify experts who can help you with everything from optimizing your store speed to setting up your discounts and offers
Contact us
+971 50 708 0116
